v1 · NOW LIVE01/06 THE FUTURE OF COACHING
The plan
is human.
The system
does the rest.
Pick a coach. Answer their questions. Get a personalized workout + nutrition plan, tuned in real time by an actual human — delivered to your phone.
REAL COACHES◆AUTO-DRAFTED PLANS◆WORKOUT LOGGING◆MEAL POOL + MACROS◆PROGRESS TRACKING◆LIVE COACH MESSAGING◆PUBLISHED TO YOUR PHONE◆12-WEEK MINIMUM◆REAL COACHES◆AUTO-DRAFTED PLANS◆WORKOUT LOGGING◆MEAL POOL + MACROS◆PROGRESS TRACKING◆LIVE COACH MESSAGING◆PUBLISHED TO YOUR PHONE◆12-WEEK MINIMUM◆
5-wk
personalized program
2-in-1
training + nutrition
System-drafted
coach-tuned before it ships
1:1
human-tuned, every week
01/ THE MARKETPLACEPick the human
Pick the human
behind your plan.
Every coach on KataFit is real, vetted, and reviewed. v1 launches with our first coach — and the bench grows every month.
FEATURED★ 4.9 · 38 clients
COACH · 01
Alex Mercer
STRENGTH · HYPERTROPHY · NUTRITION
10+ years training strength athletes and busy professionals. Method built around progressive overload, autoregulation, and eating like an adult.
CERTIFIEDNASM CPT · Pn1 Nutrition
SPECIALTIESStrength · women's training
AVERAGE RESULT−9.2 lb / +18 lb compound (12wk)
CHECK-INSWeekly · async + live
FROM
$199 / mo
12-WEEK MINIMUM · CANCEL ANYTIME AFTER
Slot #02
Endurance · running
Coach under review · Joining · 2026 H2
Slot #03
Powerlifting
Coach under review · Joining · 2026 H2
Slot #04
Women's strength
Coach under review · Joining · 2026 H2
Slot #05
Mobility · rehab
Coach under review · Joining · 2026 H2
02/ HOW IT WORKSFour steps.
Four steps.
Roughly ten minutes.
STEP 01
Pick a coach
Browse the marketplace and find someone whose specialty, style, and price fit you.
STEP 02
Tell them about you
Goals, equipment, experience, injuries, diet — a fixed core set, plus the coach's own questions.
STEP 03
They build your plan
The system drafts a 5-week plan + meal pool. Your coach tunes it before it ships.
STEP 04
Train in the app
Workouts, meals, logging, progress — all in your pocket, all visible to your coach.
03/ THE APPYour plan,
Your plan,
in your pocket.
Once your coach publishes, the whole plan — workouts, meals, logging, progress — lives where you already are. Train. Log. Repeat.
MON · WEEK 03/05
Push Day
Bench Press
✓
Overhead Press
✓
Incline DB Press
3
Lateral Raise
4
Triceps Pushdown
5
COACH · ALEX
Keep bench at RPE 7.
5-week workout plan
Day-by-day. Refreshed monthly by your coach. Logging built in — every set, every rep, every RPE.
Meal pool with macros
Your coach curates the set. You pick — macros and calories tally automatically. Eat without spreadsheets.
Progress, not vibes
Weight, lifts, photos. You and your coach see the same trends — and tune the plan against them.
Live coach loop
Async messaging, weekly tunes, real-time plan updates. Your coach is on the other end — always.
Algorithms can guess.
A coach actually knows.
— KataLabs · operating thesis
04/ FOR COACHESCoach more.
Coach more.
Build less.
Get clients through the marketplace. Let the system draft every plan. Your time goes to tuning and coaching — not building from zero.
Auto-drafted plans for every accepted client
Spreadsheet-style editor — edit fast, publish to phones
Roster + progress + messaging in one portal
Keep 90% of revenue — billing handled by the platform
05/ GET STARTEDPick a coach.
Pick a coach.
Get a plan.
Get going.
$199 / month · 12-week minimum · cancel after